The New Mainstream: How the Multicultural Consumer Is Transforming American BusinessIn a fascinating look at what comprises Mainstream America, award winning author journalist Guy Garcia narrates the cultural trends which have, and will continue to, dominate Americas media and economic machine. An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty first centuryand why any organization that ignores
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The New Mainstream: How the Multicultural Consumer Is Transforming American Business